PRIVACY POLICY

1. Introduction
Welcome to Pureganics (“we,” “us,” “our”). We are committed to protecting your privacy and the security of your personal information. This Privacy Policy explains how we collect, use, disclose, store and secure your information when you access or use our website https://pureganics.pk/ (the “Site”), purchase our products, or otherwise interact with us.

By using our Site, you consent to the practices described in this policy.

2. Information We Collect
We collect information in two main categories:

a) Personal Information you provide:
When you create an account, place an order, subscribe to our newsletter, contact us, or otherwise communicate with us, we may collect:

  • Your name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment information (processed securely by third-party providers; see below)
  • Account login credentials (if applicable)
  • Any other information you voluntarily provide (e.g., feedback, reviews)

b) Automatically collected & technical information:
When you visit our Site or interact with our services, we may collect:

  • Your IP address
  • Device type and operating system
  • Browser type and version
  • Pages visited, time spent, referral URLs
  • Cookies, tracking pixels, web beacons and other similar technologies
  • Other usage data as collected by our analytics providers

3. Use of Information
We use the information we collect for the following purposes:

  • To process and fulfill your orders (including shipping, billing, and customer service)
  • To communicate with you about your account, orders, products, and services
  • To send promotional offers, newsletters, updates (if you have opted in)
  • To personalize your experience and provide content that is more relevant to your interests
  • To improve our Site, products, and services (including analytics and testing)
  • To detect and prevent fraud, unauthorized transactions or other illegal activities
  • To comply with legal obligations or regulatory requirements

4. Cookies and Tracking Technologies
We (and our service providers) use cookies and similar tracking technologies to recognise you when you visit our Site, remember your preferences, and collect information about your usage of the Site. You can control many of the cookies through your browser settings. If you disable cookies, some parts of the Site may not function properly.

5. Disclosure and Sharing of Information
We do not sell or rent your personal information to third parties. We may share your information in the following circumstances:

  • With trusted third-party service providers who assist us in operating the Site (e.g. payment processors, shipping/delivery services, analytics providers) and who agree to protect your data
  • To comply with legal or regulatory obligations, or respond to lawful requests (e.g., from government authorities)
  • To protect our rights, property, or safety, or those of our customers or others
  • In connection with a merger, acquisition, or sale of all or a portion of our assets, provided we notify you or provide you with the opportunity to opt-out where required by law

6. Data Retention
We will retain your personal information for as long as needed to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. When the information is no longer needed, we will securely delete or anonymize it.

7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, misuse, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and therefore we cannot guarantee absolute security.

8. Your Rights and Choices
Depending on your jurisdiction, you may have rights regarding your personal data, including:

  • The right to request access to or a copy of the personal information we hold about you
  • The right to request correction or updating of inaccurate data
  • The right to request deletion of your personal information (“right to be forgotten”)
  • The right to object to or restrict our processing of your personal information in certain circumstances
  • The right to withdraw consent (where our processing is based on consent)
  • The right to data portability (in certain jurisdictions)
  • If you wish to exercise any of these rights, please contact us at the details provided below. We may require verification of your identity before we can act on your request.

9. Marketing Communications
If you have opted in to receive promotional emails from us, you may opt out at any time by clicking the “unsubscribe” link in any email or by contacting us directly. Even if you opt out of marketing communications, we may still send you non-promotional emails regarding your orders or our ongoing relationship (e.g., customer service, notices, updates).

10. International Transfers
If you are accessing the Site from outside Pakistan, please be aware that your data may be transferred to, and processed in, Pakistan or other jurisdictions. We take steps designed to ensure that your personal information receives an adequate level of protection consistent with this policy.

11. Children’s Privacy
Our Site and services are not directed to children under the age of 13. We do not knowingly collect or solicit personal information from children under 13. If we become aware that a child under 13 has provided us with personal data, we will take steps to delete such information.

12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on this page with an updated “Last Updated” date. Your continued use of our Site after any change constitutes your acceptance of the updated policy.

13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: